A first idea for your patient videos

How a cavity starts, in 15 seconds

Your site says dentistry should feel like you're among family. So I took one small thing every patient asks about and told it that way: calm, friendly, plain words, nothing scary. In your green, with your logo.

15 seconds, 16:9, voiceover and musicThe logo in the middle is only on this sample

What the voice says

A cavity starts small.

Sugar feeds the bacteria on your teeth, and they make acid.

Slowly, that acid wears a tiny hole in the enamel.

Caught early, we simply clean it and fill it.

34 words. No jargon, and the only dental word is "enamel", which the picture explains.

What changes in your real video

  • More of Springbrook in every scene: the office in Alcoa, the Wellness Plans, your own look.
  • Dr. C and the team drawn in, so patients know the faces before they walk in.
  • Your treatments and your own wording, checked by you in the script first.
  • A voice you choose. This one is a stand-in.
  • The full 4 to 5 minutes, with the editable source files.

How it would go

Script first, then a storyboard you can read like a comic, then the animation. You approve each step before I move on, so the first video is ready for October 28 with no surprises.

Made for Springbrook Dentistry by Eli, LEV Studio